Birdie designs arrangements specifically for the fearless and colorful dreamers, travelers, entertainers, and wanderers who are Birdie’s people. Just like its flowers, the brand behavior of Birdie is a thoughtful arrangement of elements both floral and colorful. The brand relies on sharp typography and a bohemian palette to welcome the quirky and diverse personalities of its audience.
Shoppers can choose a character they identify with. The floral arrangements are named after notable people who demonstrate that character.