Lifestyle Flowers
Brand Identity

Birdie designs arrangements specifically for the fearless and colorful dreamers, travelers, entertainers, and wanderers who are Birdie’s people. Just like its flowers, the brand behavior of Birdie is a thoughtful arrangement of elements both floral and colorful. The brand relies on sharp typography and a bohemian palette to welcome the quirky and diverse personalities of its audience.  



Character Cards

Shoppers can choose a character they identify with. The floral arrangements are named after notable people who demonstrate that character.