Every Good Boy
Brand Identity & Campaign Design

Every Good Boy is a music accessories brand which caters to the experience of the emerging musician. Using clear typography and distilled terminology, the language of the packaging is intended to make the process of choosing music accessories easier. 


Doin' Fine Music Festival

In order to serve their musicians, Every Good Boy hosts a music festival each year in NYC and Chicago which showcases music chosen specifically for musicians. The Doin’ Fine Music Festival’s identity reflects the lively rhythmic nature of sound while maintaining the original, simplified visual language of the parent brand Every Good Boy.