The Graphic Design Association is a student organization within the University of Oklahoma that promotes a social and professional bond with the design community for students interested in learning about the field of visual communication.

Prior to Fall 2012, the association faced very low rates of student participation and a fragmented brand.

Upon entering GDA leadership positions, the other officers and I solved this problem by implementing a scalable, language-based brand that celebrated our members’ creativity and easily lent itself to social media. Our collateral and posters use a system that combines popular song lyrics with design terminology. The resulting identity leverages posters with a lot of white space that welcomes “interaction” by artists around the school. Design students seem to relate to the new identity and membership has since increased. We love the creativity that our posters invoke. 



As an extension of GDA's language-based brand, the association used twitter as a means to increase member participation.